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EXPERIENCE UPFRONT: EVENT BRAND DESIGN

In the experiential marketing campaign collaboration between Flowcode and CAA, a leading entertainment agency in North America, I was a member of the GTM design team and was deeply involved in the early-stage planning and proposal development. I collaborated with the brand designer to take responsibility for the overall layout of the proposal and the visual design of the campaign, ensuring a professional presentation and strong visual appeal.

“Experiential Content Entry Point”

The event is planned to take place in October during NYC Advertising Week, and will be hosted at Terminal 5, an iconic New York venue located near the waterfront.

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WHY EXPERIENCE UPFRONT?

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The only marketplace for real-world expereinces

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2026’s Biggest moments on one stage

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Fastest way to canvas the biggest potential brand events in 2026

$8T

8T dollars spent in Experience Economy by 2020

150%

The experience economy is projected to grow by 1.5× by 2030

76%

Consumers are increasingly inclined to spend on experiences

MISSION

We are unlocking "experience economy" for brnads

Flowcode is ushering in a new era of the “experience economy” for brands—bringing the world’s first real-world experience marketplace to life with the inaugural Experience Upfront at New York’s iconic Terminal 5 on October 6, 2025.

With experiential spending projected to reach $8 trillion by 2030, and 76% of consumers preferring experiences over physical goods, we are bringing the most influential cultural moments of 2026 onto one stage—helping brands connect with audiences, drive conversions, and gain early access to the fastest-growing segment of the global economy.

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