Multimedia Designer
FLOWCODE
Flowcode is a New York–based marketing agency that leverages QR code technology to help world-renowned brands achieve their goal of “Fans to Brands". During my internship at Flowcode, I worked on projects including sales decks, animated codes, the 2025 Catalog Lookbook, branding animations, the 2025 WNBA All-Star Weekend promotion, and a pitch for an experiential event with CAA.
FLOWCODE & WNBA PARTNERSHIP
As a long-term partner of Flowcode, we are actively preparing for next year’s contract renewal. By designing image mockups for various application scenarios, we visually demonstrated to the WNBA how QR code technology can be integrated into real-world contexts and add value. In addition, during this year’s All-Star Weekend, Flowcode experimentally planned and launched an offline marketing campaign — the WNBA Merch Giveaway — which effectively enhanced brand engagement and visibility.
WNBA ALL STAR WEEKEND
In the Times Square and Bryant Park areas of New York City, we attracted passers by displaying a giant check featuring a QR code. Participants could scan the code, complete a short survey, and follow Flowcode’s social media accounts for a chance to win WNBA-themed gifts worth up to $500. Within just two hours, the campaign successfully collected over 45 valid survey responses and generated a significant increase in followers for the official accounts.
ANIMATED CODES
INTERNAL BRANDING
2025 FLOWCODE CATALOG LOOKBOOK
BRANDING ANIMATION
NEWSLETTER DESIGN
MARKETING ANIMATION TEMPLATE
The purpose of this animation is to demonstrate how our platform enables location-based redirection for customers in different regions. For example, if an event is launched exclusively in New York, customers in New York will be directed to the event survey when they scan the code, while customers from other cities will be redirected to the company’s main website.
CAA UPFRONT
During Flowcode’s experiential marketing collaboration with Creative Artists Agency (CAA), I worked on the GTM design team and contributed to early-stage planning and proposal development. I collaborated with brand designers on the proposal layout and event visuals, ensuring a polished and compelling presentation. The event aimed to connect CAA’s artists and sports talents with brands and media buyers, while offering sponsors direct access to high-impact talent.
BRAND BIBLE
PITCH DECK
