Multimedia Designer
FLOWCODE
Flowcode is a New York–based marketing agency that leverages QR code technology to help world-renowned brands achieve their goal of “Fans to Brands". During my internship at Flowcode, I worked on projects including sales decks, animated codes, the 2025 Catalog Lookbook, branding animations, and the 2025 WNBA All-Star Weekend promotion.
Position QR codes as a “luxury product,” offering bespoke, dynamic QR code solutions for top-tier brands across North America
IRL OVERVIEW
Marketing Assets Featuring QR Codes
2025 FLOWCODE CATALOG LOOKBOOK
BRANDING ANIMATION
NEWSLETTER DESIGN
MARKETING ANIMATION TEMPLATE
The purpose of this animation is to demonstrate how our platform enables location-based redirection for customers in different regions. For example, if an event is launched exclusively in New York, customers in New York will be directed to the event survey when they scan the code, while customers from other cities will be redirected to the company’s main website.
WNBA Guerrilla Marketing Campaign
As a long-term client of Flowcode, we leveraged the momentum of the WNBA All-Star Weekend to plan and execute a guerrilla-style offline marketing campaign. By placing a giant QR code–enabled check in public spaces, we successfully attracted passersby to scan and participate. Participants who completed a short survey and interview had the chance to win WNBA-themed prizes worth up to $500. The campaign collected over 45 valid survey responses in just two hours.
