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BAVERY BAGEL SHOP BRADING

Bavery is an innovative bagel shop located at New York City. The objective is to reinvent the traditional bagel, and we welcome anyone who loves bagel to try our unique creations. The brand name, "bavery", is a combination of three words: bagel, bravery, be vary. This visual identity includes name card, stickers, drink and food packages, paper bag, tote bag, worker uniforms, menus, etc. I finished this project in 2023.

LOGO, TYPOGRAPHY, COLOR PALETTE

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VISUAL IDENTITY

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ADVERTISEMENT

To advertise my brand, I created two campaigns. The first campaign includes three billboards, each billboard showcases a bagel is trying to walk out from the cityscape. The tagline of this campaign is: "You will never look at the bagel the same." The second campaign includes three posters which highlight the unique products at Bavery with the tagline: "Let the bagel walk out of its comfort zone."

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